Alloy Marketing Collaboration

2021: Alloy Marketing Collaboration logo.

Alloy Marketing Collaboration is a group of four companies, each with different disciplines. The collaboration offers a wealth of experience in the areas of PR, marketing, photography, website and graphic design.

The team consist of: Ima Rix – PR, Liz Jeffery – Marketing, Neil Brown – website design and photography, and myself (graphic design and photography).

Ima, who came up with the name, chose ‘alloy’ as it has great connotations (a merge or mix of different elements, or in our case, skills).

Initially, my part of the process was to create and a logo design that fits around the mix or merge of different elements. It needed to be a strong brand. I used alloy (metals) as a starting point to show a joining of different elements, which portray unity and strength. All my logo icon designs contain multiple shapes.

Initial ideas below:

There were three design routes, each contains text and an icon. I showed the designs to the group for feedback, further work was carried out on the preferred design (option 3), see below:

I have included the various stages of the preferred logo design. Although it has evolved, we are still unsure about including the words ‘marketing collaboration’ as part of the logo.

The latest version (as above) has had a slight modification on the icon – the white oval shape in the middle was removed. We felt it looked a little like a cartoon eye, in fact, the more I looked at the logo, the more it appeared as an eye. So it was removed. We are considering using a strapline to accompany the logo, this is currently under review. Once we have decided upon this, I will update the blog. Watch this space.

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