Country Practice logo design

July 2022: Country Practice logo design.

The brief outlined that Country Practice used a brand and website that they had not invested in or felt proud of. Their original brand did not represent them or portray how they wanted to be seen by existing and new customers alike. I visited Jane at Country Practice to find out valuable information about them prior to starting work on the new branding.

Colours, font and the illustrative part of the logo design are key factors; I decided even before beginning work on the logo that it should incorporate these elements. The client had outlined that certain colours are relevant, or feel right for their business. Shades of green are used on the logo design, however, in contrast, lavender was introduced; overall, soft, yet strong colours are used, which have good connotations.

The icon element has been designed to look like leaves, but, they also can be viewed as stylised hands around the initials ‘CP’. This reflects a nurturing feel.

In response to receiving the new logo design, the client’s reaction was ‘I think it is beautiful’.

A Country Practice gift voucher was also designed, following the existing voucher design, but incorporating the new logo and some small design changes. When customers purchase a Country Practice voucher, it’s presented on an A4 page, which is folded and placed within a black card folder along with lilac coloured tissue paper.

This project combines other input (such as a website for Country Practice), to view the website, please follow link below:

Country Practice